You want to go in with multiple creatives to test (including images and ad copy that can be mixed and matched), and you’ll want to split test different audiences, places, and delivery optimizations on their own campaigns, too. Note that you’re only going to want to split test one in each campaign so that you can actually assess what’s effective and what isn’t. Fortunately, Facebook’s native split testing feature is exceptional for this purpose. On the first screen, you can choose to enable native split tests, which allows you to easily enter in multiple audience criteria, creatives, placement options, OR delivery optimization choices so.
Facebook can test your theories and whatsapp database see what works. An important part of an effective ad strategy is versatility, and split testing gives you that leeway. Final Thoughts There’s so much that goes into a single ad campaign, which means that you need an effective Facebook Ad strategy to even get started. While it’s an involved process, it’s one that you don’t want to scrimp out on. If you do, you’re more likely to be hit with disappointing results that don’t live up to the campaign’s full potential. And good news: If this sounds like too much work.